Whole Foods Market in Altamonte Springs - Parmigiano Reggiano Type Wall

During my tenure at Whole Foods Market, I indulged in my passion for typography, as the organization offered ample creative freedom. One notable project involved a significant wall design initially intended to be hand-rendered in chalk. However, due to space constraints, a decision was made to convert the format into die-cut vinyl.

This project proved enjoyable, allowing me to collaborate with my talented counterpart, Erika Bijork, the Metro Artist responsible for creating the illustrations featured in the design. Together, we seamlessly integrated typography and captivating visuals, resulting in a visually striking and engaging piece.

Working on this project allowed me to exercise my typographic skills and provided me with valuable experience in adapting and problem-solving to ensure the design's successful implementation. The collaborative nature of the project fostered a dynamic and creative environment, further enhancing the outcome.