Gateway Center Branding + Wayfinding

Gateway Center, the recipient of the esteemed BRAAG award, stands as a cutting-edge facility spanning an impressive 15,000 square feet. Meticulously designed to meet the varied needs and desires of residents, it serves as a thriving hub for personal growth, social interactions, and unforgettable events.

The exceptional design of the center, crafted by renowned firm Perkins & Will, beautifully incorporates ocean-inspired colors and a serene atmosphere that captures the essence of its oceanfront location. This remarkable facility sets a new standard in providing an unparalleled experience tailored to the diverse needs and aspirations of the community.

To complement Perkins & Will's architectural masterpiece, the branding and wayfinding of the facility draw inspiration from their visionary interior concept. By employing simplistic typography, soothing colors, and clean lines, the design reflects the beauty and elegance of a high-end beach community. This thoughtful approach ensures that residents and visitors can effortlessly navigate the facility, further enhancing their overall experience.

branding

Wayfinding

proposed sign design concepts

final WAYFINDING designs

In collaboration with Perkins&Will